The Global Marketing and Corporate Communications Department of AGCO had the goal to rethink their social media content.

By bringing fresh ideas from the farm to the table a new social strategy was put in place. One that celebrated all agricultural communities and aligned its core brands Fendt, Massey Ferguson and Valtra under the AGCO roof.

Leaning on these new guidelines, storyboards, video and image content and corporate presentations for internal communications were produced.